The new Hyundai Veracruz midsize crossover made its North American debut today at the 2007 North American International Auto Show (NAIAS). Just as the Hyundai Azera is altering perceptions about premium sedans, Veracruz breaks new ground in premium crossovers. Hyundai has once again made luxury and performance attainable in previously unthinkable ways: with standard Electronic Stability Control (ESC), upscale amenities and more cargo volume than the full-size Mercedes-Benz GL, Veracruz uniquely blends substance with style.
The Veracruz continues Hyundai’s product expansion and global design evolution through the continued use of fluid and organic forms to create a refined, and luxurious exterior appearance.
“We are very proud of Veracruz and feel this design will not only reinforce our design direction as a company, but also greatly enhance our escalating brand image on a global basis,” said Joel Piaskowski, chief designer at the Hyundai Design Center in Irvine, Calif. “Fluid lines combined with the integrated headlights and taillights envelop Veracruz to create a unified aesthetic.”
Up front, the sculpted bumper creates the appearance of additional height. Three-tiered headlights complement the design. The grille combines a flat-lined upper chrome bezel and a curved lower bezel which houses the Hyundai flying-H logo. Distinctive character lines and a fast profile enhance the stylish yet functional imagery. The vehicle’s seductive beltline ascends from the wraparound headlights and follows the tapering greenhouse to include the prominent taillights. Chrome trim is strategically applied to highlight some of its design features while giving Veracruz an elegant, luxurious presence. The prominent wheel arches house 17- or 18-inch wheels and tires.
